PORTFOLIO · ABBY LEGGETT

Digital Marketing Specialist crafting websites, content, and marketing strategies that help businesses grow.

Strategic website design, SEO, compelling copywriting, and content creation that turns viewers into customers.

View My Work Download Resume Contact Me

Available — 2026

North Port, FL

WORKING WITH CLIENTS NATIONWIDE

CONTENT CREATIONWebsite DesignSEOCopywritingContent StrategyEDITINGAnalytics

Industry Certifications

Google, HubSpot & Pinterest

Websites Designed

Brand, e‑commerce & service sites

Blog Articles Written

SEO‑researched, human‑written

Social Posts Created

Instagram, Facebook & TikTok

About

Creativity and strategy,
working the same shift.

Short Bio

Hi, I'm Abby! I discovered I love marketing because it combines creativity with problem-solving. Whether I'm creating content, writing an SEO blog, or building a marketing strategy, I enjoy creating work that not only looks good but helps businesses grow. I'm always learning, which is why I've earned certifications from Google, HubSpot, and Pinterest while building real projects for local businesses.

What Makes Me Different

I don't see social media, copywriting, SEO, and web design as separate pieces; they work best together. Every project I create is designed with the user in mind, backed by strategy, and focused on helping businesses build trust, attract the right audience, and grow online.

My Marketing Philosophy

Great marketing isn't just about making something look good; it's about creating experiences that connect, solve problems, and drive measurable business growth.

— Abby Leggett

Skills

Website DesignSEOContent StrategyCopywritingSocial Media MarketingGoogle AnalyticsGoogle AdsEmail MarketingBrandingUX/UIMarketing StrategyEditingCompetitor Research

Software & Platforms

Wix Studio

Canva

CapCut

Agorapulse

Google Analytics

Search Console

HubSpot

Meta Business

Figma

Adobe Express

ChatGPT

Microsoft Office

Featured Work

Selected projects,
built to perform.

A snapshot of recent work — websites, marketing systems, and brand voices designed to help businesses look and sound like the real deal.

Photography Studio2026

Lumen & Oak Photography Website

A minimalist portfolio website designed to let powerful imagery take center stage while reflecting the studio's refined, editorial style.

Website DesignWebsite CopywritingBrand PresentationResponsive Web Design

View case study

MARKETING CASE STUDY • WEBSITE COPYWRITING 2025

Venice Bathroom Remodel Case Study

A professionally written marketing case study showcasing a luxury master bathroom renovation — turning technical construction details into compelling website content that builds trust, highlights craftsmanship, and supports SEO and lead generation.

Website CopywriterMarketing Content StrategistCase Study WriterSEO Content Development

View case study

MARKETING STRATEGY • BRAND GROWTH 2026

Buddy's Bagels Marketing Growth Strategy

A comprehensive marketing strategy presentation developed to help Buddy's Bagels increase brand awareness, customer engagement, community involvement, and long-term customer retention through creative campaigns and digital marketing initiatives.

Digital Marketing StrategistMarket ResearchCampaign PlanningContent Strategy

View case study

WEBSITE DESIGN • WEBSITE COPYWRITING2026

Design Craft Homes Website Design

A modern, conversion-focused website designed for a luxury custom home builder. The project focused on creating a clean, professional online presence that showcases craftsmanship, builds credibility, and encourages potential homeowners to schedule consultations.

Website DesignerSEOWebsite CopywriterContent Strategist

View case study

WEBSITE COPYWRITING • SEO2026

TreEscape Adventure Park Website Copy

Website copy for New Jersey's premier aerial adventure park — adventure-driven messaging across the homepage, park info, experience and group pages that turns curious visitors into booked adventures.

Website CopywritingSEO CopywritingContent StrategyBrand Voice

View case study

Copywriting

Words that earn the click.

A handful of lines pulled from recent client work — each with a short note on the thinking behind it.

Lumen & Oak — Hero

"Stories told in light, composition, and craft."

Positions the studio as an artist rather than a service provider, matching the editorial, image-first design of the site.

Venice Bathroom Remodel — Case Study

"A dated master bath, reimagined as a spa retreat in Cambria Inverness Gold."

Leads with the transformation and names the premium material — good for both homeowner trust and local SEO.

Hercules Curbing — Hero

"Clean lines, lasting edges — concrete curbing built for Florida yards."

Pairs the visible benefit with a local qualifier so the page ranks and converts for nearby homeowners.

Design Craft Homes — Hero

"Custom homes designed around the way you actually live."

Shifts the focus from square footage to lifestyle, which is what luxury build clients respond to.

Buddy's Bagels — Campaign

"New York attitude. Sarasota sunshine. Same perfect bagel."

Turns the brand's authenticity claim into a shareable, personality-driven campaign line.

Bloom Digital — CTA

"Book a 20-minute strategy call — no pitch, just clarity."

Names the exact commitment and removes the sales-call objection in one line.

Social Media

Content that earns the follow.

Tap a post to see the strategy, audience, and performance behind it.

Education & Credentials

Professional Development

I actively pursue industry-recognized certifications and continuing education to stay current with evolving digital marketing trends, SEO best practices, analytics, paid advertising, content strategy, and social media. These credentials complement my real-world experience designing websites, writing SEO content, and helping businesses grow.

Higher Education Programs

Industry Certifications

Certified Platforms — Google, HubSpot, Pinterest

Marketing Disciplines Covered

Higher Education

Foundations, formally trained.

USF

Completed August 2026

University of South Florida

Applied Business Science Certificate · Concentration in Digital Marketing

An intensive digital marketing program focused on practical marketing strategy, analytics, SEO, paid advertising, customer acquisition, and content marketing.

Coursework & Skills

Digital Marketing StrategySEOSEMGoogle AnalyticsGoogle AdsSocial Media MarketingEmail MarketingCustomer Journey MappingCustomer PersonasFacebook AdvertisingLinkedIn StorytellingOnline ReputationData-Driven MarketingWeb Analytics

KSU

Two Years of Undergraduate Coursework

Kent State University

Bachelor's Degree Coursework

Completed two years of undergraduate coursework while building a strong academic foundation in business, communication, marketing, and professional development.

BusinessCommunicationMarketing FoundationsProfessional DevelopmentWriting

Professional Certifications